Case Studies
SEO, conversion, and analytics case studies focused on improving visibility, reducing friction, and increasing conversion potential
A selection of structured website audits showing how I identify performance gaps, define priorities, and recommend actions that can impact traffic, engagement, and conversion.
Portfolio shows the work. Case studies show how performance improves.
Case Study 1
SEO & UX Audit
Improving Local Visibility and Increasing Conversion Potential for a Toronto Home Care Website
The site showed weak alignment with high-intent local searches, limited keyword capture for “home care Toronto” queries, and friction in the user journey.
Result (Expected Impact)
• Stronger alignment with high-intent local queries
• Reduced friction across key user flows
• Defined changes expected to increase conversion rate by 10–20%
Priority Finding
The biggest gap was weak alignment between local search intent, service messaging, and the conversion path, limiting both ranking potential and conversion readiness.
case study 02
Landing Page Optimization
Clarifying the Conversion Path and
Improving Booking Behavior for a
Toronto Physiotherapy Website
The website attracted relevant visitors but lacked
a clear decision path, making it harder for users
to understand next steps and complete
booking actions.
Result (Expected Impact)
Improved clarity of the conversion pathway
Stronger CTA hierarchy & above-the-fold messaging
Proposed changes to improve conversion by 15–25%
Priority finding
Unclear decision-making path, weak above-the-fold clarity, and inconsistent CTA emphasis reduced booking intent.
Case Study 3 – Analytics & Data-Driven
Analytics & Funnel Analysis
Building a Measurable Funnel and Improving Data Visibility for a Toronto Physiotherapy Website
The website lacked a structured measurement system, limiting visibility into user behavior, funnel performance, and optimization opportunities.
Result (Expected Impact)
01
02
03
Defined a structured conversion funnel from visit to action, improving measurement clarity
Designed GA4 event tracking to capture key behavioral signals and user interactions
Proposed targeted changes enabling 20–30% improvement in conversion efficiency
